Can Fitness Apps Still Exist in the Market after the Pandemic?
Exercising every day is an important aspect of routine life that will help in maintaining the shape of your body, healthy weight, reducing chances of some ailments, and psychological benefits. The first two waves of the Covid-19 pandemic had created ripples in the country, by creating unexpected roadblocks for all kinds of industries. One issue that was faced by all segments of people who were confined to the lockdowns was to maintain a healthy lifestyle without being able to go out of their homes. But digital technology came to the rescue as people began to employ fitness apps for continuing their fitness journey. Working out from home and employing fitness apps became a new trend within no time. But, with the easing of pandemics and lockdowns, can these fitness apps still exist in the market with profitable outcomes?
Rise of fitness apps:
Fitness apps had already made a mark in recent years much before the outbreak of the pandemic. But with the strict lockdowns leading to the closure of workout places, grounds, parks, etc, several people were blocked from their regular workout patterns. But fitness apps rose like never before and aided people to keep the ball moving during the lockdowns. With the combination of trainers, fitness apps, minimal equipment, and space, people have found a new way to get their daily dose of fitness. Further, all these advantages with many minimal costs than the regular gym membership fees. Bigger fitness chains had no other choice than to shut down as there were no clear treatment measures or vaccinations available in the initial days. Even though fitness apps were present in the market for several years, people had not adapted them to their full potential. But as the situation forced everyone to stay at home, users started to use the fitness apps with complete effect.
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Why are fitness apps here to stay for longer?
With the availability of vaccinations, and the easing of the pandemic, you may have one big question in mind: can fitness apps still be relevant? Below are the reasons that will make you believe in the adaptability of people across the country.
Flexibility & Convenience: As the workout spaces like gyms, fitness studios, parks, grounds, etc are the regular places of exercise, fitness apps offer the next level of flexibility and convenience as per the individual choice. With minimal equipment and space, you can work out in the comfort of your home which will be a big advantage for fitness enthusiasts who have a busy professional life. Since the pandemic has shown the usefulness of fitness apps to a greater extent, people are adapted the digital solutions even after the easing of lockdowns.
Ready to face the innovation: With the new norms brought in by the outbreak of the covid-19 pandemic, fitness enthusiasts were blocked from access to their physical workout places. Regardless of their age, all of them were forced to try any kind of innovative methods for continuing their exercise regime. Fitness apps became the go-to solution for enthusiasts who wanted to get some genuine guidance and advanced aid from fitness tracking devices. Individuals have witnessed the usefulness of this innovative technology at reasonable costs. This has made them to still keep using the apps and it’s believed by experts that the trend will continue for longer.
Gamification: All industries have competition in the market. Even humans are no different and the fitness industry is utilizing this spirit to a good extent. Several gamification aspects like rewards, leader boards, points, badges, etc provide stimulation to fitness enthusiasts to greater levels. It helps you to be motivated at all stages for giving your best during the performance. When you work out with your known ones, there will be an increased tendency to be at your best. Moreover, these fitness apps are integrated with social media platforms like Instagram, Facebook, etc along with chatting apps like WhatsApp, etc. People feel proud to share their performance on these platforms which is another big motivating factor.
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Thought of Hybrid model: You might have seen many individuals being adjusted to the workout from home mode majorly due to its convenience to continue the fitness journey. But there is a big group of fitness enthusiasts who always want to go out and take their favorite fitness program for a comprehensive experience. It is not only to get the complete feel of their favorite exercise but also to get the next level of motivation amidst a large group of peers. With the pandemic easing and the availability of vaccinations, more people may want to join this group. This finally brings out the popular question – “Can fitness apps still be a profitable option in the market?”
Several fitness experts predict that the future may witness the combination of both online and virtual fitness programs adopted by individuals. The online regime is reasonable and needs minimal equipment but it lacks the actual fitness ambiance and feels which makes the session joyful and will be highly impactful to reach your goals. But if budget is a bigger constraint, then there are a group of individuals who love to adopt the online mode of training. While one is comparably friendly on the pocket, another one is effective for both business owners and members. Hence, the trend is leaning towards a hybrid model that will give a valuable fitness program with the association of experts.
Final thoughts:
The outbreak of the Covid-19 pandemic has created unpredictable issues for both businesses and individuals across the globe. With the aid of advanced technology, many businesses were able to effectively communicate, operate, and run their routine from remote places. Looking at the trend, the future of fitness apps offers a splendid opportunity for businesses to gain profit by offering user-friendly services. Associate with a leading mobile app development company like Brillmindz who has built several engaging and revenue-yielding apps that are leading the competitive market.
