Role of Augment Reality Stimulating Mobile App Development?
Technology is evolving at a rapid speed with its innovations closing the gap between the actual world and digital platforms. Augmented Reality is one such popular and useful technology that has stimulated the growth of mobile app development hugely. Several firms are targeting Augment reality in various products across several industries like healthcare, retail, eCommerce, real estate, social media, advertising, marketing, and several others. Mobile app development service providers are coming up with innovative methods to integrate AR technology in the mobile app development process. This has greatly evolved with the varying trends to meet the expectation levels of people. Innovation in AR mobile app development has provided a new digital way for people to view several products in a much-improved way from the place of their choice. Continue reading the article to know its impact on mobile app development.
About Augmented Reality:
Augmented reality (AR) is a technology that blends real-world products with digitally generated virtual data for simulating new user experiences. Augmented Reality is being employed across several industries for offering optimal customer service. Several users are gaining attention across different niches like 3D modeling, smart interactions, real-time tracking, for improving the actual-world experience. This has created a new level of expectation among users to increase their expectations in every product of similar possibilities.
AR is helping both start-ups and large enterprises to offer a new level of experience to their customers. Amidst a great level of competition in the market, a business can set a unique feel to their users with their mobile apps employing smart AR technology. Many leading companies have already integrated the technology into their products to receive unparalleled advantages. Further, users who have witnessed the benefits from AR, are expecting more firms to offer the same in their products or services.
Some big impacts of Augmented Reality in mobile app development:
Ecommerce and retail: Retail and eCommerce segments are one of the leading niches that have been using AR technology to emerge with innovative features like virtual trial rooms. This is a type of functionality where the customers can wear the products like clothes, goggles, etc and verify them before their actual purchase. The method of testing various products before buying will not only provide them a clear picture of the product but save them ample time and effort. Further, stock management becomes an easy affair for several retail business owners. They can virtually showcase the products to the users without physically including them in the stores but make the product reach customers once they order them.
Entertainment: The entertainment segment is one of the early users of AR technology, especially in the field of gaming. In the earlier days of AR, people went crazy over the AR gaming apps that offered a new kind of experience to digital game lovers. It has spread to several other areas like social media apps in recent days. Features such as face filters in social media apps offered a new and funny experience to the users. This technology has made people stick to the app for longer. And refer them to the known ones, especially in multi-player games.
Education: The outbreak of the pandemic opened new doors for the education segment. AR technology had already changed the online learning experience and made it more creative much before the arrival of the pandemic. Teachers across various industries employed animations, graphics, etc during live video classes to provide an intuitive learning experience for students. Several students across the globe have now witnessed the revolutionary eLearning experience due to unavoidable lockdowns after the pandemic outbreak.
Travel: Integration of AR has provided plenty of opportunities to players in the travel industry. People can virtually check their destination before making the actual bookings. Hotels, restaurants, Travel vehicles can showcase their positive ambiance to attract users with successful results. Moreover, the integration of the travel apps with features like Google translator will aid the travelers to move around without any hassles even if they cannot read the language. With the inclusion and possibility of transforming the real-world experience with desired choices, travel experience has been changed to new possibilities.
Mobile App Marketing: Mobile app marketing and advertising has been taken to new levels with the aid of Augmented Reality. Since users will be able to see the products virtually, it will make them take positive decisions even without physically visiting the actual product or service. There will not be any uncertainty for customers and sheer confidence with the brand like never before,
Real Estate: Another early user of AR technology is the real estate field for showcasing the ins and outs of the property. There has been the employment of features like 3D technology which displays every corner of the property to help buyers in making decisions quickly. Sellers and realtors can save their valuable time and focus to improve the property with innovative digital marketing methods.
Healthcare: Augmented Reality has changed the lives of professionals in the healthcare domain. They can effectively treat the patient and improve the quality of life by using real-time technology during treatment. Even students in the healthcare field can learn effectively leading to the emergence of quality professionals in upcoming years. Some of the innovations include usage in minimally invasive surgery and some care devices for long-term patient care and diagnostics of patients. Rehabilitations becomes an easy job with the usage of the latest AR technology devices and features in the healthcare segment.
Augmented Reality has created a new revolution in the mobile app development segment for attracting customers and supporting the core business motives. But to win over the competitive market, it is important to develop the app by blending the latest technology with your innovative ideas. Partner with a leading mobile app development company like Brillmindz has a team that has developed smart Augmented reality apps. These products have gained appreciation from the respective customers and offered substantial profits to the clients.