How Are Big Brands Making Use of PWA to Improve Their Business?
One of the latest technology trends is the increase in the popularity and development of progressive web apps (PWA). This is the new way to involve website visitors more engagingly and smoothly. PWAs have provided a substantial transformation in the business world and many big brands have launched their specific PWA’s in recent years. As technologies are evolving at high speed, many big brands are implementing this latest adaptive technology. As PWAs are developed for changeovers, it will aid in meeting the varying demands from the customers in the coming years.
What are Progressive Web Apps (PWA)? AND How Are Big Brands Making Use of PWA ?
- Push notifications
- Offline mode
- App access via device home screen
- An app like features and functionalities
- No device storage
- Unified Performance across all devices
Advantages of PWA:
Below are the key advantages of PWA over native apps.
Low data usage: PWAs need very less bandwidth than regular native apps. They are much smaller and make better use of caching. PWAs need very little data when equated to native apps. As data is still an expensive factor in many developing countries, this will induce a key difference in financial strategies.
No installation or updates: There will be no necessity for installation or regular updates. Native apps need to be updated in the background or before launching them. But PWAs will be updated when they are loaded similar to any website. There will be no permission required from App or play stores during the process. Hence the updating happens easily and any major bugs could be fixed without any delay.
Fewer costs: A native app for any kind of business will need that app to be developed for specific platforms and devices. PWAs are inexpensive to develop but provide similar functionalities as native apps. Due to this benefit, they create a positive ROI and a valuable option for business planning. They have shown results to deliver good performance that regular native apps.
Offline mode: As PWAs make use of caching, they can be used in offline mode. This is a splendid option for businesses to showcase their products or services even while the customers are not connected to the internet. It will aid app usage by customers even in remote locations leading to increased profitability.
Improved performance yielding to better results: Due to all the above advantages PWAs load faster than the native apps. This will have a big influence on the search engine rankings. PWAs will be ranked higher and it will give a big enhancement to your SEO plans and user engagement.
With the above advantages of fast loading and minimal data usage, many organizations have found PWAs to be helpful.
How can Progressive Web Application apps improve your business?
Many Big brands have utilized the benefits of PWA and found an increase in their conversion rates.
MakeMyTrip, is a popular travel booking site, with around eight million visitors per month. They introduced a PWA to provide the Indian smartphone users a seamless experience. This was aimed at offering uninterrupted booking experience irrespective of the location or availability of the internet. There were major changes observed in the site like:
- 3 times enhancement in conversions.
- 38% increase in page loads.
- 160% increase in shopper sessions.
Flipkart is a popular eCommerce giant in India. The majority of its users did not have access to a 4G mobile network. Therefore, Flipkart had to address this issue of interruptions in mobile networks, especially in rural areas. They chose to launch Flipkart Lite with benefits from PWA. They saw results like:
- Visitors of the website no longer complained about lost connections during their shopping process. They could easily navigate through the different sections of the website even during offline modes.
- PWA provides options for adding it to their home screens easily. This allowed them to launch the site within no time when needed.
Alibaba is one of the leading global markets for buyers and vendors. They had built their own PWA during its initial periods with the below results:
- Improvement in conversion rate by 76%
- Platform-specific user enhancement (30% on Android, 14% on iOS)
- 4 times higher interaction rate.
Forbes understood very early about the necessity to enhance the render times of their website. They were among the initial media organizations to launch their progressive web app. They noticed a significant improvement of their website with 6.5 seconds start to render time. This provided a more visually pleasing experience to their readers and rise in readers by 12%. There was also improvement in reading the complete article by six times and figures of ad impressions raised by 20%.
Twitter is a microblogging and social networking service with a large number of users. They launched Twitter Lite intending to offer an enhanced user experience. They expected to achieve better loading times, user-interaction, and less data usage. They were rewarded with results like:
- Increase in 75% in the number of tweets
- 65% rise in pages per session
- Bounce rate reduced by 20%
Progressive web apps can offer interactive user experience similar to a native app but without high development expenses. The unparalleled benefits have been leveraged by many big brands with an increase in their conversions and revenue figures. With reliable mobile and web app development companies like Brill Mindz, even small and medium businesses can leverage this technology. The company has a talented pool of individuals who can develop exciting PWAs and enhance the user-engagement for your business. We follow a transparent and customer-centric approach in our development processes and guarantee continuous app support.