Reliance Retail Ltd, the retail business of India’s energy conglomerate Reliance Industries Ltd, said on Saturday it planned a quick roll-out of its newly launched fashion and lifestyle e-commerce business.

Reliance Retail, controlled by India’s richest man Mukesh Ambani, which was launched on Friday, is entering India’s already crowded e-commerce market via its new website It will be competing against established domestic players such as Myntra or global firms such as Amazon.

Sanjay Mehra, chief executive of declined to say how many cities the web site would initially deliver to. But Mehra, speaking to Reuters on the sidelines of a launch event, said the company’s target was to take its delivery capacity to 15,000 pincodes over the next 2 months.

India has about 40,000 pincodes – the equivalent of postal codes in other countries – according to government data.

India’s e-commerce is expected to produce sales of $36.7 billion (roughly Rs. 2,43,530 crores) by 2020, according to a KPMG report in November.

‘My Election’, designed by Kochi-based event and campaign management Lamda Media Solutions for Android smartphones and claimed to be the first of its kind, allows voters to find out details about their polling stations and view online news feeds related to the polls.

The free-to-download app is encyclopedic in content as it provides a history of Kerala Assembly Elections since 1957.

“The app acts as a knowledge-sharing platform for voters of the state. Moreover, elections in the state always generate nostalgic feelings for expatriates. The Kerala diaspora can now get live updates of elections simply through their handsets,” Lamda Managing Director Bobby Elanjickal said in a release.

For those contesting the polls, it can serve as a campaign vehicle. The candidates will be provided with specific IDs through which they can access the server and add details to their profiles. This will allow them to upload videos and photos.

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